23.05.2022

Training for FES Communication Focal Points from the MENA Region in Tunis

After two years of online communication due to the Covid-19 pandemic, we were finally able to get together our FES colleagues from the Middle East and North Africa responsible for communication in national offices and regional projects to a three-day workshop on “Strategies and Techniques of Digital Communication” in Tunis.

During the workshop, participants developed organizational and technical skills through individual, partner, and group work as well as discussions on how to consolidate the regional communication quality and enhance the outreach of the all the national offices social media channels.

The goal was to create synergies between all the participants by handling and producing common content, analysing performance, and giving sharing experience and recommendations. The workshop focused on three main topics:

  1. Corporate branding: How do we represent the values FES stands for?
  2. Photography: How do we improve FES communication on social media channels?
  3. Digital content: How do we create new visual elements?

The participants benefited from peer-learning across FES offices by sharing success stories on use and monitoring of online platforms and improved their practical know-how on organizing in-house production, publishing of visual content for promotional and awareness-raising purposes, understand suitable formats for posting on the web - and much more.

مؤسسة فريدريش ايبرت

قسم الشرق الاوسط و شمال افريقيا
مكتب برلين
Hiroshimastraße 28
10785 برلين

info.nahost(at)fes.de

حول المؤسسة

المكاتب في المنطقة
 

الرجوع إلى أعلى